Drive content completion for Airbnb's 2025 app redesign, an initiative that expanded the platform into 10 new service categories across 260 cities. I transform property owner data into intuitive copy, leverage AI systems, and optimize the platform for both hosts and guests.

Contract Ghostwriter for HSG, a global investment firm (formerly Sequoia Capital China). I craft thought leadership and 'News & Insights' content, translating market trends and success stories of portfolio giants like Canva, Lalamove, and Klook into compelling narratives.

Own marketing strategy for CYMBIOSE, bridging brand storytelling with performance goals. Develop positioning frameworks, campaign direction, and content systems that translate product vision into clear, compelling messaging across platforms.

Strategic Visual Editor focused on elevating editorial narratives through travel imagery. I curate and optimize digital assets using internal image banks and stock platforms, ensuring every visual aligns strictly with brand briefs. I enhance reader engagement and ensure a cohesive aesthetic.

Content and PR management that elevated client profiles like American Pest and Ingleside. From winning pitches to crafting press releases and blogs, I improved brand authority and presence.

Ranked as one of Insider’s top 7 most-subscribed writers in 2020, driving a 11% increase in total subscription revenue through high-impact editorial strategy. I managed the production of 20+ stories per month, conducting exclusive interviews with Fortune 500 executives and global thought leaders.

IMF Photography Grant Recipient recognized for documentary work at the intersection of social and economic impact. I produced original photography through independent fieldwork, translating issues into a compelling visual narrative.

Newsletter Strategist for Sweet Fish Agency, where I curated weekly editorial content for B2B audiences in the finance and healthcare sectors. I wrote for The CFO Show and Heroes of Healthcare, transforming technical discussions into engaging narratives that strengthened brand loyalty.

Served as Creative Director and Photographer for an editorial campaign of Now You See Us, a grassroots community dedicated to Asian empowerment. I captured photography that celebrates cultural identity. This role required a blend of creative strategy and storytelling.

Strategic Editorial Consultant to the Founder of Codesmith, focusing on elevating the brand’s authority through thought leadership. I refined editorial pitches and identified high-potential story angles that helped the leadership team establish a dominant voice in the tech-talent landscape.

Consultant for Educáre, a global nonprofit dedicated to disaster response and youth welfare. My contributions included cross-platform social asset designs, donor-facing brochures, and web content audits to ensure a presence that drives engagement.

Ghostwriter for Most Loved Workplace, producing editorial features that highlight organizational excellence and employee engagement. I specialize in distilling the essence of a company’s culture into engaging online content that resonates with both talent and industry peers.

Operations and Promotion Associate for Spotify’s Original Podcast slate, including the Pulitzer award-winning series Stolen and daily news show The Journal. I spearheaded the operational roadmap for 9 original productions, navigating cross-functional workflows across 10 departments.

Orchestrated digital project lifecycles for a full-service creative agency, utilizing Scrum and Agile frameworks to manage high-volume workflows. I led resourcing for teams — spanning copy, design, and web development — and managed interdepartmental communications.

Spearheaded the visual execution for the semester fashion catalog, collaborating with student designers to bring their collections to life through editorial photography. I ensured each designer’s aesthetic was preserved within a unified, high-quality publication.

Drove audience engagement by authoring breaking news copy and managing social performance metrics for LinkedIn. Supported 12+ global editors and producers in the execution of major annual campaigns, earning an Associate Video Producer byline for weekly live shows and video content.

Reported on national health and wellness trends. I collaborated with editorial leads to refine pitches and execute deep-dive research, maintaining a strict commitment to fact-checking and editorial integrity.